7 retailers and manufacturers trend to navigate the changing retail environment in the asia-pacific region
In the first half of 2015, fast consumer goods manufacturers and retailers struggled to achieve significant growth, with average sales in the asia-pacific region rising 2 percent.
The “2015 asia-pacific retail and shopping trends” focus on seven defining trends that provide a roadmap for retailers and manufacturers to navigate the changing environment.
While the top growth is elusive for many brick-and-mortar retailers, small and ecommerce are moving across south-east Asia.
Increasingly urbanization, small family size, good public health, the increasing number of education opportunities and aging population, and increasingly stratified consumer image. These consumers have different demands that could force retailers and manufacturers to revise their mass-market strategies.
Using the local
Small and traditional trade retailers, maximizing convenience and impulse buying are gaining market share. Retailers provide products meet the demand of shopping, not impulsive buying, as an extension of the consumers to the kitchen, and provide to its convenient service “anytime, anywhere” way of life, will continue to encroach on large store market share.
Desire to upgrade
Over the past 12 months, sales in southeast Asia have increased by 21 percent, and sales in China have increased 23 percent. As consumers pursue high quality, high-grade products, this emerging trend, called “optimization”, will accelerate.
Desire for health
Personal care and drug stores are becoming more and more important, highlighting consumers’ concerns about products that offer health benefits.
Seek value, online and close
Promotions – online and in brick-and-mortar stores – are on the rise in Asia. Smart retailers can appeal to this value, but it should be understood that price is a driving factor for an increasingly important store choice.
In the asia-pacific region, 82% of consumers believe that online shopping is convenient, with about half of consumers going online in the next six months. The growth of online shopping applications and smartphone ownership means the e-commerce platforms for fast-moving consumer retailers are necessary.
Although the prevailing force and against the wind will make the future a year full of challenge, but the growth of the road has never been so clear: win at the checkout counter, retailers and manufacturers have to exceed customer expectations, and called for the body check requirements. The most successful retailers and manufacturers are using the best elements of physical stores and powerful digital presence to provide a seamless customer experience.
This article is based on the 2015 Nielsen asia-pacific retail and shopping trend report, a comprehensive report on retail trends in 13 markets. The report includes specific analyses of each market, including macroeconomic profiles, consumer and retail trends and forward-looking insights. The statistics included in the report include market dynamics data, store space data, and category of chain store summaries. In the report data sources including Nielsen consumer panel, Nielsen global retail index and Nielsen survey, including global consumer confidence and spending intentions survey, as well as the global e-commerce.