7 trends in retail sales will be interrupted and defined in 2018
The growing interest in reinvesting in tiles and acquisitions is expected in the coming year.
For the retail sector, it was a turbulent period, with a record number of records in 2017 – many of which were filled with news by closing, bankruptcy and the departure of the chief executive. There are many window: wal-mart cheer in competition with amazon’s finally, pure e-commerce started investing in bricks and mortar, the new technology began to mainstream (yes, we are talking about amazon Alexa).
According to Mastercard SpendingPulse, the retailer has had its best selling season since 2011. Sales surged 4.9% and e-commerce surged 18.1%. So while many retailers are still struggling to find their niche or reduce their debt burdens, others are investing in new technologies, stores and plans to ride on this wave of consumer confidence. There is no doubt that 2018 will be as exciting as the past year.
Looking ahead to the New Year, here are seven trends that are expected to disrupt and define 2018.
Bankruptcy will slow
The legacy of private equity buy-outs, the recent excesses of the retail footprint and the industry’s long-term changes have led to record retail bankruptcies last year. Tens of billions of dollars are due to expire in the next two to three years, with more bankruptcies expected. It’s hard to say how many people are, but 2018 could be the number one year to measure the duration of the “retail apocalypse”.
“A year ago, major industry players like Macy’s and JC Penney announced the closure of the chain’s percentage of the chain’s 15% dive,” said Philip Emma, a retail analyst at Debtwire, in an email. “In The first half of this year, you have more than 800 specialized clothing Stores closed between Wet Seal, BCBG, American Apparel, The Limited and BeBe Stores. This means that the troubled retailers have to compete with electronic commerce invasion and store liquidation, “so hard to sell your way out, and keep vendor/factors support”, Emma added.
“The number of stores is expected to decrease in 2018,” Emma said. “survivors may have a chance to make better profits by not competing with [clearing] sales.” “I think you can see j. Crew and Neiman Marcus, they in the face of the challenge at the same time, also saw their grades started to improve, because they have begun to put their inventory levels associated with their sales results, provides an opportunity to boost revenue margins”.
Gathering heat and heating
Amazon’s acquisition of Whole Foods was a conversation last year in retail. But there are many other acquisitions in 2017, and wal-mart has some, like Target. This year has also led to takeover failures (between Macy’s, Neiman Marcus and Abercrombie) and takeover speculation. With competition so intense and retail valuations relatively low, don’t expect the frenetic pace of acquisitions to slow. In fact, GlobalData’s managing director Neil Saunders (Neil Saunders) think that this may be possible to speed up the speed, because retailers “want to consolidate their position in the market already, and want to begin a new career in the digital realm.”
Merger speculation began in 2018 as one of the venture capital gurus that amazon could buy Target. “The target is in an interesting position because it is recovering and has a solid claim but is still undervalued,” sanders said. He added that it would complement amazon’s push into physical retailing.
“As more and more stores are closed, we can see Kmart disappearing as a physical retailer.”
GlobalData managing director
Sanders has also raised many other possible contests. “Some of the better department stores like Kohl’s, Nordstrom or Dillard may also be beneficial,” he said. Given their ownership structure, he adds, the latter two may be more suitable for private equity acquisitions. Sanders said sears is likely to sell more brands in 2018 as it continues to block financial leaks. “As more stores close, we can see kmart disappearing as a physical retailer.”
In addition to the department store, “luxury brands such as Coach and Michael Kors will be keen to carry on some more selective acquisitions this year, though they may focus on development and growth of small brand.” “Similarly, wal-mart will consider adopting more small brands that can add value to its claims,” Saunders said. Sanders said, adding that despite the clothing industry has always been a wounded, and a retailer, “the financially troubled reasonable brand may attract people who want to be in fashion on the map.” “Players like j. Crew and Abercrombie have come up with that.”
Personalization takes a new form
There are several aspects that are more “personalised” than today’s retail, and the holy grail will only accelerate to 2018. In fact, retailers will be investing more personalization this year than any other area of retail, according to Forrester research.
RSR Research co-founder and managing partner
McMillanDoolittle Neil Stern, a senior partner (Neil Stern) in an email to scuba diving “Retail” (Retail Dive) said, “of course,” personalization and customization many of the things that seem to indicate that retailers. “For customers, it is as simple as being able to get what you want, and can make large and small change, and can adapt to this change, and like Nike ID, the Audi Configurator or Converse Blank Canvas such technology, can be as simple as being free to change or manage digital coupons. ”
“Personalization is a bit like the weather – everyone talks about it, but almost no one is really doing anything about it,” Paula Rosenblum, RSR Research co-founder and managing partner, told Retail Dive. “Personalization is more than just sending targeted emails… It involves the entire customer experience, and that doesn’t happen overnight.”
But Brendan Witcher, chief economist at Forrester Research, says the situation is accelerating and is no longer just predictive technology. We’ve actually evolved from what I call personalization to personalization through personalization. “At lowe’s Holoroom, starbucks’ payment app and sephora’s beauty stand is a good example.
Witcher noted that retailers are investing in personalized physical stores for the first time, not just online experiences. Personalization has been called the top investment in Forrester Research by a number of retailers, but the respondents (72 per cent) of the 2018 survey said it planned to extend the personalized project to the store for the first time.