“Hot cars” are often cited in the car industry because “hot cars” represent the most watched car in the market, and the more attention they get, the better sales they get. Like the stars, there is a lot of attention, and popularity is the key to determining the star’s income.
Similarly unpopular car like eight lines of small stars, although still exists in the auto market, but seldom buy them, because although there are a large part of the car itself, cannot meet the demand of market, but still have a lot of less popular car models are worth attention, maybe it is suitable for your car?
This week’s introduction is BMW’s first pure electric car, the BMW i3.
As one of the most famous automobile manufacturers, BMW’s first commercial pure electric vehicles, the BMW i3 concept car has caused wide attention after the release, the appearance of the novel and rich sense of science and technology design, interior is built like a shuttle cockpit, plus pure electric power form, is don’t show this is a car of the future.
But what is surprising is that BMW’s i3, while still available abroad, is an “endangered species” at home, because you can’t see it on the road. So it’s one of the most unpopular BMGS in the world.
So why doesn’t BMW i3 have a market in China?
BMW i3 price as high as 7 ~ 90000, the guidance of domestic and in its capacity as imports, so the government will not enjoy new energy subsidies, combined with the basic not listed in the early favorable, which makes it the price is too high, 7 ~ 90000 this price can choose to have too many models, plus a tesla tens of thousands or even can be bought. Although it enjoys the same rights as other electric cars, the i3 is still too low. And because of the use of the carbon fiber car cabin design, if the accident repair cost is very high.
However, there is a great deal of discount for BMW i3. The discount is basically between 33 and 360,000, and the price performance is still higher than before.
2. Modeling and interior decoration.
Although the BMW i3 was amazing at the time of the release, it was true that I really felt that the model of the car could not be positioned at the right level after seeing the real car. The profile, in particular, is a disaster. The design of the BMW i3 although USES is to open the door, but the front and back completely out of proportion, especially the three window excessive is unnatural, also don’t know how to think, BMW’s designers are even the design of the suspension roof can’t save i3 side yan.
Secondly, BMW to advocate environmental protection, interior feels dye-in-the-wood is science and technology, but because of its natural fibers are widely used, and seat only used the fabric seats, this would lead to the interior materials did not match with its price, so the hard to avoid can let a person produce psychological gap, unable to attract consumers.
3. Control and endurance.
Control has always been a selling point for BMW, but it does not show the “BMW quality” control on i3. In particular, due to the adoption of a narrow tire with a width of 155mm and 175mm, the i3 did not perform well in filter and fetal noise. In addition, due to the characteristics of its electric vehicles, the power recovery setting of the throttle deceleration is also very difficult for many people to accept.
In terms of mileage, the new BMW i3 strengthens the mileage, which can be as much as 200 kilometers. While this has been a huge boost for the last model, the range of between $50,000 and $70,000 is only 200 kilometers away from the range of miles and miles. Of course, if it’s just a daily commute for the family, that’s enough.
However, there are bright spots in the BMW car. Although the length of BMW i3 is shorter, the space is still very spacious. Whether it is in the head or the legs of the space performance is very good, and the storage aspect also has a good performance, so driving the BMW i3 to take a family near the outing is certainly no problem; On top of that, BMW i3 has a technology that is full of technology, and the i-drive system, which is handy for use, also provides more entertainment and security for travel.
So, in the final analysis the cause of the BMW i3 upset more or reflected in consumer for temporarily unable to accept the new energy vehicles, coupled with the government and the automakers in the related supporting facilities is not perfect, led directly to many new models in developing layers of blocked energy.
But as these problems have been solved and BMW has improved its model by changing the model, it is believed that BMW i3 could become a new and economical new energy model in the future. After all, BMW is the first new energy vehicle to be officially launched, and BMW will definitely do the I series.