If you know anything about Jon Taffer, you’ll know he likes to scream. In his Spike TV Bar Barcue Taffer parachuting into entrepreneurs struggle Bar and turn them into a mess in three days, he is a looming, sometimes nasty – the eyes of a man is out of order, because he is incompetent beating the owners and employees. “I watched you pick up the raw chicken all night, and then touch the deli! “When the criminal party was shaking in front of him, he shouted, grabbed and threw a handful of cornflakes.
At the conference stage, Mr. Tafer, 64, gave a keynote speech on how to control the company, and he yelled at him during his speech. Even the cover of his new book screams: don’t laugh at yourself! To crush the excuses for your disappointment.
But therein lies the paradox of Jon taffo. He spent two days behind him in his office and a small group of employees to meet for a long time, on the Las Vegas strip, expensive and niuniu meat, fly to the brewery, where he developed his whisky series, personal LA limousine driver, to meet with his Hollywood producer and his publicist – I have never seen him. (though he does curse like a sailor.) The people around him were not bound by indecent violence.
Taft quieted down when he thought. We pass the brown corporate jet in the 30,000-foot cold air – a double engine, the 1999 luxury 800, tailor-made leather upholstery behind the bentley. In the past two days, he had a quick answer to everything. But this stopped him.
“I don’t know where the roar is coming from,” he said at last. “My private life didn’t really scream. To be honest, the bar rescue is such a strange environment because of the clock ticking. Not counting buildings, I have three days to save someone else’s life. It creates this very unusual frustration. If I didn’t get him or her to listen to my rights, now I’m dead. So I spoke out loud to make sure he or she really listened to me. Because I know how to make this person successful. ”
He took a sip of the soda he always drank. Outside the window, a series of western wildfires are clearly smoggy in the atmosphere. It bends the morning light and creates an eerie glow.
“Look, everybody says they know everything about success. There are a million self-help books there. But after 155 hours of rescue, I know more about failure than any businessman you’ve ever met. I’ve had incredible failures, people who are stupid and still pay their debts. I see it week after week. After the 155-bar rescue, I found a common failure standard. It’s crazy: common standards of failure are excuses.
“Every time I ask someone, ‘why did your bar fail? I’ve got 10,000 excuses. They say it’s trump. They say it’s the euro. This is on my street. It’s winter. That’s it. That’s that. They never say they fail because of themselves. No one ever looked up at me and said, “I failed because of me.” ”
Taft himself could have made excuses. His early life provided him with ample justification for his failure or mediocrity. Perhaps this is why he has done so much for his latest push efforts – this is a beyond the ambitious plans of bars and nightclubs, and put himself into a more versatile self-help guru, a budding entrepreneurs in the United States and a single fighter. But 155 is often controversial, and the chaotic bar rescue has taught him that it is not easy to get people to listen.
“If I can let them fail, I can make them successful,” he said. “If they don’t fail, they will never get there.”
Jon taff began his life as Jonathan Peter kass. He was not always kind in his early years.
On Christmas Eve, when he was two years old, tafer’s 34-year-old father died of a heart attack, leaving his family in disarray. Taver and his brother and his mother, Yvette, live with her parents in a large apartment in westchester, New York.
Taff’s grandfather was an entrepreneur named Saul susskloch. A jewish immigrant born in brooklyn, Suslock acquired the printing press when he was 15. This gave him the idea that, in order to charge merchants a little, he began to print advertising leaflets and insert them into newspapers sold by his parents on newsstands. With the passage of time, he added more booths, and then hired a boys club, left a notice at the gate of the apartment building in brooklyn, the process is basically a groundbreaking direct mail.
Finally, Suslock’s marketing company was acquired by Park Avenue advertising. Mr. Taft said his grandfather had created memorable AD campaigns like “Oriental wings,” while Volvo’s “70 percent of Volvo owners are college graduates. The other 30 percent are just damn smart. “(Suslock also won praise for helping to promote the first wet baby, Betsy Wetsy.) Young Taffer often goes to the office in New York to visit his grandfather. It inspired him.
“I’m surrounded by these super-members,” he said. “I want to be the same.”
Tafer got his first chance at the age of eight. He founded his first company, Turkish enterprise, in pittsfield, Massachusetts, when he attended the jewish camp at the time. This is a treat, provides a back massage and provides a soft drink to the consultant’s bunk. “I would buy a coke for 10 cents and sell them 50 cents. “I have eight or ten children working for me,” tafer recalls. He made $300 that summer; Mold is cast.
But then tragedy struck again. When he was nine years old, his grandfather suffered a fatal heart attack, and the two were watching TV news from astronaut John Glenn’s history.
Being in so many deaths will only make taff want to live. “It scared me,” he said. “It makes me feel like I’m in a hurry. I think maybe I don’t have 20 years from A to B. I have something to do. ”
However, as he grew older, his hardships continued. He is a selfless student, a willful child. To make matters worse, his mother’s second husband was violent, and he said the divorce was ugly. Although his mother’s third husband, Lester taffa, adopted Jon and gave him the name, he brought some stability to the family, but he still had to deal with his mother.
Her name is Yvette Suslock, a beautiful red-haired former model and actress. “My mother is strong and she may be violent. She’s a narcissist and she’ll kick your ass, “he said. “I realized that if I didn’t learn how to manipulate my mother, it would have bad consequences for me.”