What does the “number” really mean

0
118

What does “number” mean?

Everyone wants to be digital. The first step is to really understand what this means.

Today’s companies are eager to become more digital. But what does the number mean?

For some executives, it’s about technology. For others, Numbers are a new way to communicate with customers. For others, it represents a new way of doing business. These definitions are not necessarily incorrect. However, such diverse views often attract the interest of leadership teams because they reflect a lack of consensus about where companies need to go. This often leads to sporadic or misleading efforts that lead to missed opportunities, poor performance or failure.

Even ceos who promote digital agendas deserve to pause to clarify vocabulary and improve language. Enterprise leaders must clearly understand what their digital means is, therefore, what it means for their business, in order to thoroughly understand the enterprise how to develop meaningful digital strategy and improve business performance, please refer to “improve your digital”).

It’s tempting to look for simple definitions, but for understanding and sustainability, we think Numbers should be seen as something, not a way of doing things. Definition in order to make it more specific, we will be subdivided into three attributes: a new field of creating value in the business world, to create value in the process of implementing the customer experience of vision and the ability to built to support the whole structure.

Create value in new areas

Digitization requires a review of your entire business approach and an understanding of where new value boundaries open up. For some companies, capturing new areas may be related to developing new businesses in adjacent categories. For others, it may be to identify and pursue new reserves of value in existing sectors.

Releasing the value of emerging growth industries requires an effort to understand the impact of market developments and assess how they present opportunities or threats. For example, the Internet of things is beginning to provide destroyers with unprecedented data accuracy to identify flaws in existing value chains. In the automotive industry, connected cars have expanded the frontiers of automated navigation and in-car entertainment. In the logistics industry, sensors, big data and analytical applications enable enterprises to improve the efficiency of supply chain operation.

At the same time, digitization means it is closely related to the extensive development of customer decision-making processes. This means that it is important to understand the behaviour and expectations within and outside the customer’s business development, as well as trends outside your industry, or beyond, that may involve damaging value.

Create value in your core business

The next element of Digital is to rethink how to use new features to improve customer service. This is based on a deep understanding of each step of the consumer’s purchase journey, regardless of the channel, and how digital capabilities are designed to provide the best experience across the business domain. For example, supply chains are essential to improve flexibility, efficiency and speed and deliver the right products effectively in the way that customers want. Again, data and metrics can focus on providing insight to customers and driving marketing and sales decisions.

Crucially, digitisation is more than a one-off customer trip. This is a continuous cycle of dynamic processes and functions based on customer input to promote continued product or service loyalty. To do this requires a set of four core functions that are interrelated:

Proactive decision-making. Correlation is the currency of the digital age. This requires making decisions based on intelligence, providing personalized and relevant content and experience to customers. Remember that the customer preference is a basic example of this functionality, but it extends to the next step in personalizing and optimizing the customer journey. For example, data providers such as ClickFox integrate data from multiple channels into a view of what customers are doing and the resulting results. In the background, analysis and intelligence provide near-real-time customer needs and behavior insights, then identify message types and deliver them to customers.

Context interaction. This means analyzing how consumers interact with brands and modifying those interactions to improve the customer experience. For example, content and experience may adapt as customers move from mobile phones to laptops or from evaluating brands to making purchase decisions. More and more customer interactions have produced a series of intelligences that allow brands to better determine customer needs. The rapid rise of wearable technology and the Internet of things represents the latest wave of connections, allowing companies to integrate more digital and physical experiences.

Real-time automation. In order to support customer dynamics and help them with their tasks, a lot of automation is now required. Automation of customer interaction can increase the number of self service options, help to solve the problem quickly, make personalized communication, make it more relevant, and regardless of the channel, time or equipment, can achieve consistent customer journey. Automation of supply chains and core business processes can reduce costs, but it is also important to give companies more flexibility to respond and anticipate customer needs.

Travel-centric innovation. Provide services to customers, enabling the company to interact with customers and sell on innovation. For example, this might include extending existing customer journeys to new businesses and services that build relationships with customers, preferably for the mutual benefit. These innovations, in turn, promote more interaction, create more information, and increase the value of customer relationships with brands.

Build basic digital functionality

Context interaction. This means analyzing how consumers interact with brands and modifying those interactions to improve the customer experience. For example, content and experience may adapt as customers move from mobile phones to laptops or from evaluating brands to making purchase decisions. More and more customer interactions have produced a series of intelligences that allow brands to better determine customer needs. The rapid rise of wearable technology and the Internet of things represents the latest wave of connections, allowing companies to integrate more digital and physical experiences.

Real-time automation. In order to support customer dynamics and help them with their tasks, a lot of automation is now required. Automation of customer interaction can increase the number of self service options, help to solve the problem quickly, make personalized communication, make it more relevant, and regardless of the channel, time or equipment, can achieve consistent customer journey. Automation of supply chains and core business processes can reduce costs, but it is also important to give companies more flexibility to respond and anticipate customer needs.

Travel-centric innovation. Provide services to customers, enabling the company to interact with customers and sell on innovation. For example, this might include extending existing customer journeys to new businesses and services that build relationships with customers, preferably for the mutual benefit. These innovations, in turn, promote more interaction, create more information, and increase the value of customer relationships with brands.

Build basic digital functionality

 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here